The latest "Bring It Back" campaign on WWE's website is for the King of the Ring tournament to be brought back to pay-per-view with its own event. They wrote: "Although the King of the Ring tournament has been contested several times since 2002 on both Raw and SmackDown, making it the focus of a high-profile pay-per-view gave it a divine energy. By winning this contest of extreme intestinal fortitude at such a large scale event, a Superstar instantly set himself apart from the pack. Although, it did not give the winner a championship title straightaway, it laid the ground work for greatness, propelling him to a level of competition where the WWE Title would surely be decided."
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