It wasn't long ago that literally any type of match could be utilized at any pay-per-view event in the WWE. Thanks to the emergence of gimmick pay-per-views, however, much of the mystery has been eliminated and it has made events far too predictable and uniform.
At least five of the 12 pay-per-views on the yearly calendar are currently gimmicky in nature, and that has, in turn, taken away from the other events. Elimination Chamber, Extreme Rules, Money in the Bank, Hell in a Cell and TLC all specialize in certain matches that are rarely seen throughout the year.
It used to be that a Hell in a Cell match could be used at any time to settle a score, but they are essentially only seen at Hell in a Cell now aside from extra special exceptions such as The Undertaker vs. Triple H at WrestleMania.
No Way Out is looming, and although I wouldn't officially classify it as a gimmick pay-per-view, it seems possible that it may take on a steel-cage theme (a total rip-off of TNA's Lockdown PPV). If that happens, then half of the company's pay-per-view slate will involve unnecessarily themed events. A couple such shows over the course of the year are fine, but the WWE is overdoing it to say the least.
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